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New brand

Our new brand embodies the concept of a Greater Feeling “En större känsla”. It’s all about enhancing your emotions—victories feel even sweeter, and losses are softened by knowing that your contributions support a worthy cause.

Explore more below to gain a deeper insight into the new brand guidelines.

Svenska Spel logo

Brand book

New
Svenska Spel logo

Writing

New

Legacy manuals

For products that have not yet been integrated into the new brand, please consult the manuals provided below.

  • Svenska Spel Legacy
  • Svenska Spel Tur
  • Svenska Spel Sport & Casino

Product specific manuals

  • Eurojackpot
  • Keno
  • Lotto
  • Lyckoplatsen
  • Triss
  • Vikinglotto
  • Bingo
  • Casino
  • Europatipset
  • Momang
  • Oddset
  • Poker
  • Stryktipset
  • Topptipset
Writing (SE)Ordlista
BrandsSvenska Spel / Look & Feel

© DesignTech - AB Svenska Spel

What's newTerms of useAccessibility statementCookiesTeams channel [Internal]
@svs/ui version
2.3.0

Feedback

We always want to improve the Design System and would be thrilled to get your feedback.

Please share your wisdom with us.

Microsoft Teams [internal]

Designsystem@svenskaspel.se