When crafting a message you need to think of the audience and how they perceive it. Keep it digestable, in the sense that it’s easy to consume, understand and to follow along.
Foundation
A strong presentation is direct, relatable, and valuable. We prioritize clear, accessible language, avoiding jargon for broad understanding.
Our communication is straightforward, ensuring everyone grasps our mission easily. Our focus is on delivering joy and entertainment to all.
Principles
Direct
Communication that is straightforward, to the point, and easily understandable, leaving no room for confusion or ambiguity.
Valuable
Information that is useful, meaningful, and adds substance or benefit to the audience, enriching their understanding or experience.
Clean
Communication that is clear, free from unnecessary complexity, and presented in a neat, organized manner, promoting easy comprehension.
How to convey an important message
Building on these principles, conveying an important message requires finesse. Simplify complexity, choose relatable examples, and ensure the content remains valuable.
Keep the language clear, avoiding unnecessary jargon. Equally important is how you present it—your voice, cadence, and comfort in pauses.
By staying direct and engaging, you enhance the impact of your communication, resonating with a broad audience and effectively delivering your message to all.
Do's and Don'ts
Explore the do's and don'ts that illuminate the path to effective communication.
Understand the nuances that contribute to successful interaction while avoiding pitfalls that may hinder clear understanding and engagement.
Image ratios
Do
Maintain a consistent image ratio, aiming for 16:9 or 1:1 to ensure visual harmony across your content.
Don't
Don't mix image ratios or stretch images. Consistency in ratios enhances the overall visual appeal.
Image cropping
Do
Crop images to keep essential information intact.
Don't
Avoid cropping that removes faces from the frame.
Headings
Do
Utilize headings and refer to a concealed script instead of crowding all details on the presentation slide.
Don't
Avoid long texts on your slides.
Use images
Do
Use images, icons, illustrations, or graphics to replace text-heavy slides and make your presentation more engaging.
Don't
Avoid having all your content in one slide, instead split into multiple slides. This will help you focus on one idea at a time and prevent your audience from getting overwhelmed with too much information on a single slide.
Do
Employ metaphors to simplify complex ideas and enhance user understanding.
Don't
Avoid complex slides if the goal is to facilitate user understanding.
Legibility
Do
Use your image with an overlay to ensure legible text, but avoid darkening it excessively
Don't
Avoid using text over images that are too cluttered, leading to illegible text.
Do
Use a split view of text images if it helps the message to be better legible when the image is to detailed.
Don't
Avoid darken the image to much to help legibility in the text, use the example with a split view.
Avoid clutter
Do
Offer the user a well-balanced slide with information that is clear and doesn't overwhelm them.
Don't
Avoid cluttered slides like this example; they make it challenging for users to follow along.
Don't mix competing ideas
Do
Present the user with ideas that are connected, forming a cohesive group of concepts.
Don't
Avoid presenting conflicting or competing ideas.
Format text
Do
Utilize guidelines for proper text formatting to ensure legibility and a professional appearance.
Don't
Avoid breaking text in a way that deviates from best practices for formatting, maintaining clarity.
Structure your objects
Do
Maintain balance in your slides by organizing elements in a grid, ensuring alignment.
Don't
Avoid placing images or graphical elements at random, strive for a balanced and orderly arrangement.
