Foundation
ColourWhen thinking of Svenska Spel, you should think red. Our primary colour is red with complementary red tones. This allows us to be red in a dynamic way. Red as in high energy and pulse, but also red as in warm and caring.
→The hero is always our primary red
→Red as CTA or activity
→White, beige and black as a base to create a distinct expression with the possibility of dark mode
Colour Palette
This is Svenska Spels base colour palette.
Primary Colour
HEX: #ED0000RGB: 237 0 0PMS: 0 100 100 0CMYK: 485 C
Complementary Colours
HEX: #A20020
RGB: 162 0 32
CMYK: 187 C
PMS: 7 100 82 30
HEX: #62001D
RGB: 98 0 29
CMYK: 188 C
PMS: 16 100 65 58
HEX: #FAF6F3RGB: 250 246 243CMYK: 0 3 5 3
HEX: #E5DFDA
RGB: 229 223 218
CMYK: 0 5 10 13
HEX: #1B1918
RGB: 27 25 24
CMYK: 0 0 0 100
HEX: #FFFFFF
RGB: 255 255 255
CMYK: 0 0 0 0
Navigation Colours
HEX: #0071DB
RGB: 0 113 219
CMYK: 4151 C
PMS: 88 45 0 0
HEX: #00823D
RGB: 0 130 61
CMYK: 2418 C
PMS: 100 23 100 0