Foundation

Pictograms

The pictograms shouldn’t be confused with icons. There is a bit more creative freedom when it comes to creating the pictograms. The pictograms communicate messages at a glance, and simplify complex ideas. Our illustrative pictograms help visualising information in a simplified way.

Pictograms

Our illustrative pictograms have the main purpose of making information more fun. They only occur in larger sizes, which means that they can be both more complex and detailed. These pictograms are drawn in a freer grid.

Creating new pictograms

When we develop new pictograms, we start from a grid template with the dimensions 96x96 px.

Style

Our pictograms are stylized and based on geometric shapes. This makes them clear and well-functioning even in small sizes.

Use geometric and consistent shapes.

Avoid realistic or organic shapes