Foundation
Iconography
The main purpose is to make things easier. But for us, they are equally important proof that we are in the entertainment industry. Our iconography has a twinkle in the eye.
They have a fairly simple manner that fits both us and our products brand expressions. In terms of motifs, we choose unexpected motifs that will make the viewer smile.
The icons are mainly developed for our digital channels, but can also be used in other communication.
We share icon manners with Svenska Spel Tur and Svenska Spel Sport & Casino - but the motives may differ.
Function icons
The function icons are a bit simpler in nature and will in some cases appear without any descriptive text. They therefore need to be self-explanatory and clear to the customer. They are drawn in a 48x48 px grid to work in small sizes.
Navigation icons
Our navigation icons will often be in a slightly larger size and always with a descriptive text. This means that the choice of motif can be even more expressive and unexpected. They are drawn in a 48x48 px grid to work in small sizes.
Creating new icons
When we develop new icons, we start from a grid template with the dimensions 48x48 px.
Thickness, corners and ends for lines
To create a cohesive expression, we draw our icons at certain specific angles and always use hard corners and hard ends on lines.
Style
Our icons are stylized and based on geometric shapes. This makes them clear and well-functioning even in small sizes.
Pixel perfect
We avoid distorting the icons, by drawing them "pixel-perfect" on the grid.
Perceived size
Our icons often appear next to each other, which means that they need to be perceived as being the same size. This means that some of the motifs should not use the entire grid, as in that case they will be perceived as larger than other motifs.
