Style of images

Used correctly, images are a powerful tool for expressing emotions. To bring life to who we are and what we stand for. Image manner describes the emotion our images should convey and provides practical guidelines for taking new images.

We share image manners with Svenska Spel Tur and Svenska Spel Sport & Casino - but the motives can differ. The purpose of our images is to provide an enjoyable and attractive image of us, preferably with a twinkle in the eye that creates a smile on the viewer's face.

They convey energy and excitement, add warmth and togetherness and show that Svenska Spel is all of Sweden's gaming company.

Check out Svenska Spel's main manual for more info.

Image transitions

In moving material, our own image transitions are a quick way to add more Svenska Spel flair.

Image transitions are a tool that can be used to give a little more Svenska Spel identity to moveable material. We borrow the transitions from both Svenska Spel Tur and Svenska Spel Sport & Casino.

Svenska Spel Tur's image transitions are based on a rounded shape world and a soft, slightly bouncy tube pattern that sort of "inflates" in two quick steps.

The image transitions can be used as clips between two moving images or between an image and a graphic.

Used correctly, it can be an effective tool for adding a higher level of processing to moving images that need to be produced quickly.

The image transitions for Svenska Spel Tur are collected as templates in an After Effects project.

The image transitions for Svenska Spel Sport & Casino are collected as templates in an After Effects project.