Getting started
The Svenska Spel Design System is a standardized framework and set of guidelines for creating consistent and cohesive digital products within the Svenska Spel organization.
Our unified Design Language and System makes sure your design is consistent and professional on all digital platforms, which improves the user experience in every product. By using pre-defined design elements, you save time and boost productivity ultimately freeing up time for creative problem-solving instead of repetitive design work.
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Our Design Language
To deliver great user experiences in our products, it's important to have a good understanding of Svenska Spel's design language and approaches.
We create greater experiences with less by ensuring every detail has a purpose and we opt out of things that do not add any value.
Our toolbox
The core of our Design System, comprising essential components, patterns, and guidelines for cohesive product development.
Icons
Colors
Typography
Components
Patterns
Brands
Svenska Spels business structure
Svenska Spel Corporate, Svenska Spel Tur and Svenska Spel Sport & Casino consists of different companies, but together we want to build one united brand - Svenska Spel.
To help customers recognize different parts of Svenska Spel, business areas have their visual identities, each with distinct colors and elements. This ensures clarity. However, to unify Svenska Spel, we maintain consistency in our logo, typography, and more. The design system creates a shared Svenska Spel brand for clarity and competitiveness.
Contribute
Do you have feedback or would you like to contribute?
The design system is constantly changing, do you want to contribute or are you thinking of improvements? Feel free to share your thoughts and ideas with us at Design tech.